Call me bias, because I’ve known GaryVee since he first spoke for us at BlogWorld when I ran their Marketing and booked the best speakers. But Boy-Oh-Boy! This one video summarizes it best, by GaryVee himself about why people are NOT creating content.
If you’ve been hesitant or fearful, or perhaps afraid of the critics and letting them hold you back, watch this video with Gary Vee – and let me know in the comments if you’re now ready to produce content Like the VidStar that you are!
Oh, and since I know how busy most my clients and readers are, we provided a brief summary of his talk below in this blog post. Enjoy! (But I still think you’ll want to watch his video to really be inspired!)
In a world where content is king, Gary Vaynerchuk, popularly known as Gary Vee, has a compelling message for everyone: don’t let fear hold you back from creating valuable content. As an entrepreneur, author, and motivational speaker, Gary Vee has helped countless individuals and businesses harness the power of social media to build their personal brands and achieve remarkable success.
The Real Reason Why Most People Don’t Produce Content
Gary Vee’s insights can be summed up in one simple phrase: “The camera is not your problem.” He highlights the fact that the smartphone cameras we carry in our pockets today surpass the quality Hollywood was using just two decades ago. So, what’s stopping us from becoming content creators? It’s the fear of judgment, insecurity, and worrying about what others might think.
Conquering Fear and Insecurity
Fear of judgment is a common roadblock that prevents many from taking the plunge into content creation. The fear that others will criticize your work, appearance, or message can be paralyzing. Gary Vee’s advice is clear: “Fear is the biggest way to not make money.” Your fear of judgment could be holding you back from the biggest opportunity of your career.
Building Your Personal Brand
Gary Vee emphasizes the importance of building a personal brand through content creation. He points out that not everyone will follow the same path to success, and while some individuals might land television shows or massive deals, most of us will need to create our content and leverage free distribution on social media.
The Changing Landscape of Content Creation
Over the last few years, the landscape of content creation has shifted dramatically. Platforms like TikTok have revolutionized the way we consume content, opening up new avenues for creators. Gary Vee believes that today, more than ever, we have the opportunity to make a significant impact by producing content.
Micro and Macro Perspectives
Gary Vee encourages us to think both micro and macro when it comes to content creation. On the micro level, we need to understand what kind of content works best on different platforms. For example, he advises using YouTube Shorts, TikTok, and LinkedIn for content creation.
On the macro level, he delves into the mindset and perspective needed for success. Your emotional well-being plays a crucial role in your ability to produce quality content consistently. If you’re not in a good place emotionally, it’s challenging to achieve your ambitions.
The Power of Underpriced Attention
One of Gary Vee’s key strategies for success is capitalizing on underpriced attention. Just as he bought wine-related terms on Google AdWords for a few cents a click in the early 2000s, he encourages us to focus on platforms where attention is currently underpriced. As of 2023, he sees tremendous potential in YouTube Shorts, TikTok, and LinkedIn.
Putting It All Together
In a world overflowing with content, the key is to stand out by being yourself. Gary Vee encourages us to embrace our uniqueness, share our perspectives, and create content that provides real value to our audience. Remember that perfection is not necessary; authenticity and consistency are the keys to success.
So, if you’ve been hesitating to start your content creation journey, remember Gary Vee’s advice: the camera is not your problem, fear is. Embrace the opportunities offered by today’s social media landscape, build your personal brand, and start producing content that resonates with your audience. Your potential for success is boundless, so let go of your fears and take the first step toward becoming a content creator in the digital age.
